More Than A Label: Sir Bob Jones Versus Renae Maihi

1 min read

Dear TVNZ Editors & Headline Writers,

Thank you for changing the headline on one of your articles written by Emily Cooper. It used to be headlined:

"Sir Bob Jones to sue Maori woman who wants him stripped of his knighthood."

If we flip the personalisation, it could have read:

Pakeha Man suing Renae Maihi...

or even better for ratings:

Racist Pakeha to sue Angry Maori...

Or if we take a trip back 10 years perhaps

Sir Bob Jones defends himself against hoardes of angry Maori radicals and activists...

One person can be attributed as an actual bonafide person, another just a 'label' or a couple of labels, 'woman' and 'Maori'. Thank you for adjusting it to read:

'I won't sue her for a lot because that would seem like I'm bullying': Sir Bob Jones explains why he's suing woman who wants him stripped of knighthood

Now there is one label, 'woman'.

The TVNZ newsroom does not appear to be alone in this 'labelisation', try this search:

Or this search:

So perhaps the entire industry is striving to have less racial bias and balanced reporting in our newsrooms... however, if machines are doing the job of pushing and promoting content, we have a long way to go in covering the subtle nuances of communication.

So thanks again for getting in there and writing something a little better than the rest. Kia ora!

Next article

Perception of Māori - Past, Present, Future

This article discusses the use of information to manipulate public perception of Maori. It briefly talks about Maori response and finally presents five things that can be done to fight a 150 year old legacy of anti-Maori thinking.

Related Articles

Māori Television Needs to Stay
9 min read

Te Pūtahi: Hunting with Moana-Roa Callaghan

A whānau perspective of hunting and kaitiakitanga with Moana-Roa Callaghan from Te Whānau-ā-Apanui.

1 min read

Te Pūtahi: Dr Andrew Sporle: Epidemics & Inequality

COVID-19, what we can learn from the past, the role of haukāinga & challenging the Government on inequities for Māori in health.

1 min read

History of the Māori Electorates

Here's the history of how the Māori electorates were established. When the New Zealand Constitution Act was passed in 1852, it established the Parliamentary system. Those eligible to vote and to be voted for, had to be:

5 min read

Ihumātao: Why Save the Land?

Hina Kneubuhl talks with Qiane Matata-Sipu of Ihumātao (co-founder of SOUL) about the intensification of urban development and the right of people to have their own opinion.

1 min read


🎉 You've successfully subscribed to Nau mai, piki mai!